EU Commission proposes measures to Google (GOOG) on sharing search engine data with third parties under Digital Markets Act
- EU sent Google preliminary DMA findings proposing that it share search data, including ranking, query, click and view data, with eligible third-party search engines and AI chatbots on fair, reasonable and non-discriminatory terms
Context
The EU's proposal to require Google to share search data with third parties under the Digital Markets Act marks a significant regulatory push that could alter its competitive landscape. This measure, aimed at increasing competition, may pressure Google’s market position and lead to shifts in how search services operate, potentially influencing investor sentiment in the tech sector and impacting Google’s revenue streams.
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