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H&M (HMB SS) CFO says they are seeing indications of weaker consumer sentiment, that could spur a need for temporary activations and deal activity during Q1

H&M's CFO highlighting weaker consumer sentiment suggests that demand may decline, prompting the company to consider promotional deals in the first quarter.

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  • Somewhat increased cost pressures for 2026.
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This could impact top-line growth expectations, as consumers may be more price-sensitive, and with increasing cost pressures for 2026, it raises concerns over margins. Investors should watch for how these factors influence H&M's guidance and overall sector performance.

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