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Marriott (MAR) exec. says higher-end consumers remain resilient and continue to prioritise spending on experience and travel over goods

Marriott's executive comments reflect strong resilience among higher-end consumers, prioritizing travel experiences, which is notable amid broader economic concerns.

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Marriott (MAR) exec. says higher-end consumers remain resilient and continue to prioritise spending on experience and travel over goods

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  • Robust leisure trends and continued inbound travel recovery helped RevPar return to growth in Q4.
  • Expect RevPar growth in US and Canada to be a bit stronger than in 2025.
  • On China, expects RevPar to be flat Y/Y.
  • Believes that the World Cup is expected to contribute between 30-35bps.
  • They feel really good about overall recovery of travel volumes. 
Context

This sentiment, along with expectations for RevPar growth in the US and Canada being ahead of 2025, suggests a positive outlook for the hospitality sector. However, the flat projection for China highlights potential regional disparities, meriting close attention as recovery trends evolve.

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