Procter & Gamble (PG) CFO anticipates Q2 would be the softest quarter of FY26; P&G currently below typical volume growth target of 3-4% across categories in the US

• Chinese consumer sentiment is still negative and growth concentrated in online channel.

The CFO's projection of Q2 being the softest quarter for FY26 signals potential headwinds for Procter & Gamble, particularly as the company currently lags behind its usual volume growth target of 3-4%. This underperformance, coupled with weak consumer sentiment in China, could impact market expectations and prompts questions about the company's growth trajectory and overall sector performance.