Google (GOOGL) launches Veo 3.1 Lite, cutting video model costs by 50%; to cut Veo 3.1 Fast pricing effective April 7th

Google's launch of Veo 3.1 Lite, which significantly cuts video model costs by 50%, could enhance its competitive position in the interactive media space.

Newsquawk StaffPublished 31 Mar 2026, 16:34 UTCOn the live feed at 16:14 UTC — 3 more headlines followed before this page went public

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16:33

UBS CEO (UBSG SW) says keeping a good dose of cash in your portfolio is not a bad idea at present

16:19

Barrick (ABX CT) forms new leadership group to pursue North American IPO

16:14

Google (GOOGL) launches Veo 3.1 Lite, cutting video model costs by 50%; to cut Veo 3.1 Fast pricing effective April 7th

16:03

[CALENDAR ADDITION] Israeli PM Benjamin Netanyahu will make a statement to the media tonight at 20:20 pm local time (13:20pm EDT, 18:20pm BST), N12 reports

16:01

Apple (AAPL) tests a Siri feature that handles multiple commands at once

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Context

This pricing strategy likely aims to increase adoption and market share, potentially impacting its revenue prospects ahead of earnings reports. Keep an eye on how this move affects market sentiment for both Google and its sector peers in media and entertainment.

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