Google (GOOGL) says as of this week, anyone with Google account can generate video clips at no cost using latest video Generation model, Veo 3.1 - blog

Google's announcement about its new video generation model, Veo 3.1, allowing users to create video clips for free could significantly enhance user engagement and broaden its user base in the interactive media space. This move positions Google to compete more effectively with other content creation platforms, potentially influencing advertising revenues and user loyalty in the long term.