"Apple (AAPL) is reportedly preparing a major Apple Card signup push that would effectively give new customers free AirPods Pro 3, a sharp shift in strategy as Chase prepares to take over the troubled program", Appleinsider says

Apple's initiative to bolster Apple Card signups with free AirPods Pro 3 is a significant tactical shift, likely aiming to enhance customer acquisition and retention amidst a partnership transition with Chase. This could indicate a more aggressive marketing approach that may impact overall revenues and customer loyalty in the competitive fintech landscape. Watch for implications on Apple's brand positioning and the broader effect on its stock prices as it seeks to regain momentum in this segment.