Adobe (ADBE) expects AI traffic to US retail sites during Amazon (AMZN) Prime Day event to rise by 103% vs June last year; US retailers seen driving USD 26.3bln online spend from June 23-26th, +9% Y/Y for Prime Day event

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Adobe (ADBE) expects AI traffic to US retail sites during Amazon (AMZN) Prime Day event to rise by 103% vs June last year; US retailers seen driving USD 26.3bln online spend from June 23-26th, +9% Y/Y for Prime Day event

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  • US retailer discounts during Prime day seen between 12-23%, up 2% Y/Y. 
  • Buy Now Pay Later seen driving USD 2.04bln in spending during Prime Day Event, +5% Y/Y. 

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