Apple (AAPL) reportedly testing a standalone app for its Siri voice assistant alongside a new “Ask Siri” feature that will work across the company’s software, part of a broader artificial intelligence overhaul, according to Bloomberg

Newsquawk StaffPublished 24 Mar 2026, 19:09 UTC

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Apple (AAPL) reportedly testing a standalone app for its Siri voice assistant alongside a new “Ask Siri” feature that will work across the company’s software, part of a broader artificial intelligence overhaul, according to Bloomberg

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The new Siri is slated to be unveiled June 8 at the iPhone maker’s Worldwide Developers Conference as part of the iOS 27 and macOS 27 operating systems, according to the sources.

Context

This development from Apple signifies a meaningful shift towards enhancing its AI capabilities, notably with Siri becoming a standalone app. As it aligns with broader trends in AI and software integration, watch for potential impacts on competition within the tech sector and any subsequent market reactions as investors adjust their expectations around Apple's innovation trajectory and its influence on the overall US equities market.

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