China is to launch a shopping campaign during the Spring Festival holiday to boost consumption

China's planned shopping campaign during the Spring Festival holiday is a strategic move to stimulate consumer spending amid economic pressures.

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China is to launch a shopping campaign during the Spring Festival holiday to boost consumption

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This initiative could signal a commitment to boosting domestic demand, which is crucial for sustained growth and may influence regional asset flows, particularly in consumer-related sectors and commodities linked to Chinese demand.

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