Final bids in for Estée Lauder (EL) Cos.’ Smashbox, Too Faced and Dr. Jart, WWD reports citing sources; This comes as merger talks continue between Puig and the Estée Lauder Cos.

The final bids for Estée Lauder's brands indicate significant interest in consolidating high-profile cosmetic assets.

Newsquawk StaffPublished 15 May 2026, 16:41 UTCOn the live feed at 16:21 UTC, 20 minutes before this page

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Final bids in for Estée Lauder (EL) Cos.’ Smashbox, Too Faced and Dr. Jart, WWD reports citing sources; This comes as merger talks continue between Puig and the Estée Lauder Cos.

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Context

This development, alongside ongoing merger discussions with Puig, suggests a strategic pivot in Estée Lauder’s portfolio, potentially enhancing market position and operational synergies. Investors should monitor how this impacts the competitive landscape and valuations within the personal care sector.

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