Ford (F) plans to launch a successor to the Fiesta as part of a European sales push and manufacture a new Bronco compact SUV in Spain from 2028, FT reports
- Ford is also in talks with Geely over capacity at its Spain plant.
Context
Ford's decision to launch a successor to the Fiesta and produce a new Bronco compact SUV in Spain marks a strategic push to enhance its European market presence. The talks with Geely regarding capacity utilization are crucial as they may indicate a potential partnership or shared investment that could optimize production efficiency and strengthen Ford's competitive positioning in the EU automotive landscape.
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