H&M (HMB SS) was reportedly targeted by the hackers behind the Asos (ASC LN) attack, the Times reports

Reported links between cyber incidents at European apparel retailers follow a familiar pattern: attribution stories surface well before forensic confirmation, and the initial read on operational damage is usually worse or better than the eventual disclosure. For this peer set the relevant channel is operational, not sector-wide: the history of retail breaches is that the market distinguishes sharply between incidents that take fulfilment and e-commerce systems offline for an extended period and those confined to data exposure, since the former shows up in near-term sales while the latter has tended to settle into a manageable one-off cost. The fact that the same group is reportedly behind attacks on multiple names in the space raises the question of whether this is a targeted campaign against retail infrastructure or opportunistic, which matters for how peers screen on vulnerability. A 'reportedly' framing from a single press source also carries the usual caveat that early attribution in these episodes has often been revised. Worth watching are any confirmation from the companies themselves, the scope of systems affected, and whether guidance language shifts when the respective updates arrive.