Home Depot (HD) courts contractors as US economy weighs on the DIY set, FT reports
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Home Depot (HD) courts contractors as US economy weighs on the DIY set, FT reports
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- FT says HD is spending billions to attract new business from professionals beyond traditional customer base
Context
Home Depot's strategic pivot towards courting contractors indicates a shift in focus amid a challenging economic backdrop for DIY consumers. This could signal a significant change in their business model to enhance revenue streams, reflecting growing competition in the home improvement sector. If successful, this strategy could not only stabilize Home Depot's performance but also set a precedent for industry trends as consumer spending patterns evolve.
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