Morgan Stanley (MS) is rolling out cryptocurrency trading on its E*Trade platform with cheaper pricing vs. rivals, Bloomberg reports

Morgan Stanley's launch of cryptocurrency trading on its E*Trade platform at competitive pricing signals a strategic move to capture market share in the growing crypto space. This could intensify competition among brokers, potentially impacting the pricing landscape and attracting more retail investors to crypto assets. Watch for implications on Morgan Stanley's overall brokerage revenues and how this positions them relative to their peers in the financial services sector.