The Trump administration is planning to smooth the way for more tobacco products such as flavored vapes to legally enter the market by changing the rules to speed up the authorization process, WSJ reports, citing sources

Shifts in tobacco authorization policy have historically run through the FDA's premarket review process, which has been the binding constraint on which vaping products can be sold legally; administrations have alternated between tightening that gate, which pushed demand into the illicit market, and loosening it, which restores a compliant channel. The mechanism to watch is the enforcement mix: faster authorization of flavored products without stepped-up action against unauthorized imports tends to compress the grey-market share and re-rates the listed incumbents with pending or denied applications, while authorization paired with crackdowns has in past episodes benefited the large cigarette groups whose vape portfolios sat in regulatory limbo. The peer set is the established tobacco majors and any pure-play vaping names, and the relevant history is that headline-driven moves in this space have often faded as the gap between announced intent and published rulemaking becomes clear; prior reform efforts in this area have been slowed by litigation from public health groups and by court challenges to both denials and approvals. The near-term tells are whether a formal proposed rule follows, how the agency treats the backlog of pending applications, and whether enforcement funding accompanies any streamlining. As a sourced report rather than an official announcement, the signal is directional pending confirmation from the administration or the agency.