Amazon (AMZN) is exploring offering technology to help other apps and sites sell ads in AI chatbots, according to The Information citing sources

Amazon (AMZN) is exploring offering technology to help other apps and sites sell ads in AI chatbots, according to The Information citing sources.

Amazon is expanding its technological capabilities by considering a new venture that supports advertising in AI chatbots. This move could position Amazon as a key player in the evolving ad tech space, potentially enhancing its revenue streams while also suggesting a strategic shift towards integrating AI solutions across platforms. Watch for implications on market positioning and peer responses within the digital advertising industry.