Tesla (TSLA) is struggling to offload about a third of the initial vehicles it imported to India last year, as some prospective buyers who made early bookings have backed out, Bloomberg reports, citing sources

• Tesla is offering discounts of as much as INR 200k (USD2,217) on certain variants of the SUV, they said.

Tesla's struggle to sell a significant portion of its imported vehicles in India highlights challenges in demand, potentially signaling issues with market reception. The offering of discounts indicates a need to stimulate sales, which could affect their overall pricing strategy and profitability in the region. Investors should monitor how this impacts Tesla's broader margins and competitive stance in the EV market, especially against local and international rivals.