BMW (BMW GY) Sales Chief on China, says we are seeing price stabilisation, even prices increases in some cases; will not participate in every price war in China
Newsquawk Staff ·
BMW (BMW GY) Sales Chief on China, says we are seeing price stabilisation, even prices increases in some cases; will not participate in every price war in China.
What it means
BMW's sales chief indicating price stabilization and even increases in some areas of China suggests a positive shift for its market position there. Their stance against participating in price wars highlights a strategic focus on maintaining margins rather than merely competing on price, which could strengthen brand value and profitability in the long term.
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