Burberry (BRBY LN) CEO says growth in China was driven by gen Z, which sped up in peak outwear and scarf season
Newsquawk Staff ·
Burberry (BRBY LN) CEO says growth in China was driven by gen Z, which sped up in peak outwear and scarf season.
What it means
Burberry's CEO highlighted that growth in China has been significantly fueled by the Gen Z demographic, particularly during the peak season for outerwear and scarves. This suggests a strong demand trajectory, which could bode well for the company's performance and outlook, potentially positively impacting share price and appealing to investors focused on the luxury goods sector in a recovering consumer market.
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