Comcast (CMCSA) owned Sky's USD 2.2bln ITV (ITV LN) deal talks reportedly slow amid shifting media landscape, according to reports

Comcast (CMCSA) owned Sky's USD 2.2bln ITV (ITV LN) deal talks reportedly slow amid shifting media landscape, according to reports.

The reports indicate that negotiations for Sky's potential deal to acquire ITV are stalling, likely due to challenges posed by the evolving media environment. This may affect Comcast's strategy and valuation as it searches for growth avenues in a competitive market, possibly impacting sentiment in related sectors like media and entertainment, as well as broader equity markets.