OpenAI’s (MSFT) efforts to turn ChatGPT into a go-to personal shopper are off to a slow start, according to The Information

OpenAI's slow start in developing ChatGPT as a personal shopping assistant suggests challenges in standardizing merchant data and gaining consumer adoption.

Newsquawk StaffPublished 8 Jan 2026, 14:20 UTCOn the live feed at 14:00 UTC — 5 more headlines followed before this page went public

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Snowflake (SNOW) announces plans to acquire Observe to deliver AI-Powered observability

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CrowdStrike (CRWD) to acquire SGNL, to be paid for predominantly in cash with a portion in stock. Expected to close in Q1-27.

14:00

OpenAI’s (MSFT) efforts to turn ChatGPT into a go-to personal shopper are off to a slow start, according to The Information

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OpenAI is still working on standardizing and structuring merchant data
Stripe explored acquisition or acquire to boost Ai commerce efforts
Merchant, consumer adoption remains a broader question

Context

This may impact Microsoft’s AI strategy and its integration into e-commerce, raising questions about competitive positioning and the long-term viability of AI commerce initiatives. Additionally, any potential acquisition by Stripe highlights the urgency in the space, signaling a broader interest in enhancing AI capabilities for commerce.

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