US FDA takes new approach to "no artificial colours" claim
Newsquawk Staff ·
US FDA takes new approach to "no artificial colours" claim.
What it means
The FDA's new approach to the "no artificial colours" claim can indicate a shift in regulatory stance, which may impact food and beverage sectors. This change could influence product formulations and marketing strategies, leading to potential compliance costs for companies. Traders might want to assess which firms are most exposed and whether this reflects broader trends in consumer preferences towards natural ingredients.
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